The latest news, views and insights from Ingenuity Digital.

  1. Proving The Value of Paid Media With ROI and ROAS

    Paid media advertising covers a range of channels including search, social and display. A challenge marketers and advertisers face is...

  2. How Is Outreach Different To Digital PR?

    Outreach and digital PR have similar objectives including link acquisition, improving DA, increasing brand awareness and driving website traffic. These...

  3. Shopify SEO: Technical SEO Audit of a Free Shopify Theme

    I previously wrote an article focused on the SEO effectiveness of a default Magento 2 installation where I uncovered a...

  4. Demonstrating The Value of Your Content

    Content can be one of the trickier marketing tactics to prove the ROI on. What role did that social media...

  5. Google: Are Core Web Vitals a Game-Changer?

    Google has announced their Core Web Vitals update which is due to launch in mid-June this year before being fully...

  6. The SEO Metrics You Need To Report On

    As an SEO specialist, I spend a lot of time working on websites to make them rank better in the...