The latest news, views and insights from Ingenuity Digital.

  1. 05/05/21

    Proving The Value of Paid Media With ROI and ROAS

    Paid media advertising covers a range of channels including search, social and display. A challenge marketers and advertisers face is...

  2. 27/04/21

    How Is Outreach Different To Digital PR?

    Outreach and digital PR have similar objectives including link acquisition, improving DA, increasing brand awareness and driving website traffic. These...

  3. 20/04/21

    Shopify SEO: Technical SEO Audit of a Free Shopify Theme

    I previously wrote an article focused on the SEO effectiveness of a default Magento 2 installation where I uncovered a...

  4. 24/03/21

    Demonstrating The Value of Your Content

    Content can be one of the trickier marketing tactics to prove the ROI on. What role did that social media...

  5. 10/03/21

    Google: Are Core Web Vitals a Game-Changer?

    Google has announced their Core Web Vitals update which is due to launch in mid-June this year before being fully...

  6. 24/02/21

    The SEO Metrics You Need To Report On

    As an SEO specialist, I spend a lot of time working on websites to make them rank better in the...

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