The latest news, views and insights from Ingenuity Digital.

  1. Content’s Role in SEO

    You have most probably heard the phrase “content is king” used from time to time and, in particular, in the last few years.   Content truly is king for many reasons, but the main...

  2. Why Is Your International SEO Strategy Failing?

    Are you trying to expand into international markets? Is your strategy producing the results you want? You might think you’ve...

  3. Proving The Value of Paid Media With ROI and ROAS

    Paid media advertising covers a range of channels including search, social and display. A challenge marketers and advertisers face is...

  4. How Is Outreach Different To Digital PR?

    Outreach and digital PR have similar objectives including link acquisition, improving DA, increasing brand awareness and driving website traffic. These...

  5. Shopify SEO: Technical SEO Audit of a Free Shopify Theme

    I previously wrote an article focused on the SEO effectiveness of a default Magento 2 installation where I uncovered a...

  6. Demonstrating The Value of Your Content

    Content can be one of the trickier marketing tactics to prove the ROI on. What role did that social media...