The latest news, views and insights from Ingenuity Digital.

  1. The Importance of Brand Mentions

    Digital PR does much more than generate links. From building brand reputation, trust, loyal customers and even supporting revenue growth...

  2. Digital Marketing and B2B

    There’s a wealth of channels and tactics available when it comes to digital marketing. The optimum mix and how to...

  3. Content’s Role in SEO

    You have most probably heard the phrase “content is king” used from time to time and, in particular, in the last few years.   Content truly is king for many reasons, but the main...

  4. Why Is Your International SEO Strategy Failing?

    Are you trying to expand into international markets? Is your strategy producing the results you want? You might think you’ve...

  5. Proving The Value of Paid Media With ROI and ROAS

    Paid media advertising covers a range of channels including search, social and display. A challenge marketers and advertisers face is...

  6. How Is Outreach Different To Digital PR?

    Outreach and digital PR have similar objectives including link acquisition, improving DA, increasing brand awareness and driving website traffic. These...