Rich in heritage, the Belstaff brand is as comfortable on the catwalk as it is synonymous with motorcycle enthusiasts, but with so much untapped potential within the wider consumer market for their luxury, quality products, raising their visibility was top of the agenda.
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brand
Belstaff
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website
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sector
Retail, Fashion
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services
SEO, Outreach
Results
objectives
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Increase Organic search rankings around key product lines
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Increase Organic traffic, attracting new, relevant visitors
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Increase Organic revenue and online sales
What We Did
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Technical first
A thorough audit of Belstaff’s site and link profile identified areas for improvement. Meta data was optimised for key site areas, keyword research and ongoing analysis continue to highlight new opportunities and competitor analysis benchmarks the competitiveness of the market
Content suggestions were rolled out, careful to remain brand sympathetic and exude Belstaff’s tone of voice at all times
Technical consultancy was also provided to support Belstaff through their site migration and on an ad hoc basis
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‘Always on’ strategy
For maximum impact, an “always on” SEO strategy focussed on evergreen product ‘Wax’ and ‘Leather’ categories that attract traffic throughout the year
Outreach campaigns supported Technical SEO, building up Belstaff’s backlink profile, and in turn, the power of these categories
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Data driven potential
Google Trend data unearthed significant opportunity within changes in search term popularity overtime
Supplementing the ‘always on’ strategy, extensive analysis identified search intent peaks and highest search volumes within product categories
Balancing seasonal trends, search volume and current performance, additional categories were proposed to target in the first half and second half of the year