Rich in heritage, the Belstaff brand is as comfortable on the catwalk as it is synonymous with motorcycle enthusiasts, but with so much untapped potential within the wider consumer market for their luxury, quality products, raising their visibility was top of the agenda.

  • brand

    Belstaff

  • website

    belstaff.co.uk

  • sector

    Retail, Fashion

  • services

    SEO, Outreach

Results
30%

of sessions now generated
by Organic Search

65%

increase in Organic revenue

78%

of Organic visitors are new
to the site

20%

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objectives
  • Increase Organic search rankings around key product lines

  • Increase Organic traffic, attracting new, relevant visitors

  • Increase Organic revenue and online sales

What We Did
  • Technical first

    A thorough audit of Belstaff’s site and link profile identified areas for improvement. Meta data was optimised for key site areas, keyword research and ongoing analysis continue to highlight new opportunities and competitor analysis benchmarks the competitiveness of the market

    Content suggestions were rolled out, careful to remain brand sympathetic and exude Belstaff’s tone of voice at all times

    Technical consultancy was also provided to support Belstaff through their site migration and on an ad hoc basis

  • ‘Always on’ strategy

    For maximum impact, an “always on” SEO strategy focussed on evergreen product ‘Wax’ and ‘Leather’ categories that attract traffic throughout the year

    Outreach campaigns supported Technical SEO, building up Belstaff’s backlink profile, and in turn, the power of these categories

  • Data driven potential

    Google Trend data unearthed significant opportunity within changes in search term popularity overtime

    Supplementing the ‘always on’ strategy, extensive analysis identified search intent peaks and highest search volumes within product categories

    Balancing seasonal trends, search volume and current performance, additional categories were proposed to target in the first half and second half of the year