Boyes Turner Claims is one of the UK’s leading medical negligence and personal injury law firms. Struggling to increase organic visibility and rankings, we were appointed to boost their online presence through targeted outreach and content.
Boyes Turner Claims
Legal – Personal Injury and medical negligence solicitors
places to position 6 for “amputation claims”
“gp negligence" up from position 35 at the start of the year!
up from position 34 for average rank position – an all-time organic high and it’s continuing to improve!
Page 1 ranking improvements in June
increase in goal completions YOY in June - recording breaking organic form completions
increase in organic sessions YOY
increase in new users
Increase organic visibility
Improve rankings in the SERPs
Increase website traffic
Increase the number of Goal Completions and website leads
Boyes Turner LLP operates in the Your Money Your Life (YMYL) industry. To increase their organic visibility, we knew high-quality content was needed to communicate their expertise, authority and trustworthiness.
Following the E-A-T framework, our content writers considered volume and depth, the author’s authority and reputation signals to create informative content set to answer search intent, specifically for their Personal Injury section of the website.
Combining Google’s Search Evaluator guidelines with our extensive keyword research, we identified phrases with the highest-ranking potential to meet Boyes Turner’s objectives.
Targeted, SEO optimised E-A-T content focused on amputation claims was written, providing useful information to their audience whilst significantly increasing organic visibility and industry reputation for relevant keywords.
Key to further organic success was building authority. Targeted, monthly outreach supplemented content writing efforts, building a more authoritative organic link profile which has contributed to their ranking improvements.
Working across the site, we paid particular focus to ‘Personal Injury’, earning high DA links from University Alumni pages and industry-relevant news outlets to help attract Boyes Turner’s target audience.
I have worked with many digital agencies and I can honestly say ID is the best one by far. Their professionalism and expertise are fantastic and I feel like we are part of the same team. They made every effort to really understand our business needs and have offered the most suitable solutions.