Exodus Travels is a leading provider of holidays with a difference, offering tours and trips across adventure destinations including France, Costa Rica, Canada, even Asia and China. Finding and engaging potential travel seekers is a challenge in such a competitive market and required an expert, audience-first approach.

  • brand

    Exodus Travels

  • website

    exodus.co.uk

  • sector

    Travel, Leisure

  • services

    PPC, SEO

Results
36%

increase in PPC click through rate

49%

increase in PPC conversion rate

144%

increase in Organic conversions

133%

increase in goals completed

7%

average PPC cost per click

28%

reduction in PPC cost per acquisition

objectives
  • Generate adventure holiday bookings

  • Increase audience engagement

  • Decrease the cost per conversion

What we did
  • Audience First

    Reaching an audience with an appetite for travel and adventure was fundamental to campaign success. Taking an audience-first approach, data was gathered to build a picture of the audiences most likely to convert with the aim to generate more and better-qualified leads across search channels.

  • Technical Edge

    Heavy on the technical, competitor benchmarking and extensive keyword research drove the SEO strategy, identifying the phrases with greatest opportunity by holiday type and destination.

    Content consultancy then provided recommendations to optimise site performance and support visibility and conversions of search campaigns.

  • Overhauled Paid

    Paid campaigns were overhauled, layering in audience data for precision targeting across segmented categories. Audience-based display campaigns also combined demographic and interest data from Google Analytics

    Within just one-week of the campaign, key opportunities were evident and bid adjustments made to maximise performance

don’t just take our word for it

It’s been a real pleasure working with ID over the past few years – they are clearly experts in their field and we have developed a very effective working relationship together to the point where it feels as if they are an extension of our internal team. They constantly analyse and question our strategy and results, and we trust them to guide us towards making the right decisions. They are conscientious and genuinely care about the success of our business.

Olivia Dudleston Head of Ecommerce at Exodus Travels