To hit LoyaltyLion’s objectives, our strategy was underpinned by the tried and tested three pillars of SEO concept, considering their site, content and authority in that order.

Starting with our extensive technical SEO audit covering more than 110 checks to quickly identify areas for improvement. Working with the LoyaltyLion team, we implemented prioritised technical actions that would directly impact their site visibility.

A multi-national account targeting the UK and US, we recognised that the setup of a UK sub-directory/website variant would be key to improving performance and supported LoyaltyLion through the process.

Keyword research focusing on their loyalty programmes and phrases with the highest-ranking potential across the UK and the US was completed, supporting our detailed content audit which followed. Using our findings, a roadmap of content deliverables was subsequently produced considering the search opportunity. Writing high-quality onsite content, we made sure that LoyaltyLion’s landing pages were not only fresh and relevant but followed SEO best practice.

The last of the three pillars, having tackled the site setup and content, we crafted a targeted outreach strategy to support SEO performance and build on their site authority. Providing more power to specific landing pages through the generation of high DA, relevant links that help to attract their target audience and enhance brand awareness, closing the gap between competitors.