Data-driven loyalty and engagement platform, LoyaltyLion, is trusted by thousands of eCommerce merchants worldwide. Previously handling their SEO in-house, their team had done an impressive job but had taken the strategy as far as they could themselves. To take their organic visibility to the next level, they needed an expert.

  • brand


  • website

  • sector


  • services

    SEO, Content, Outreach


increase to organic sessions YOY


increase to organic leads YOY


increase in new users YOY


increase in users YOY


increase in the number of phrases ranking on page 1

  • Improve organic visibility

  • Increase organic website traffic

  • Improve rankings of relevant keywords and phrases

  • Increase the number of Organic leads

What we did
  • To hit LoyaltyLion’s objectives, our strategy was underpinned by the tried and tested three pillars of SEO concept, considering their site, content and authority in that order.

    Starting with our extensive technical SEO audit covering more than 110 checks to quickly identify areas for improvement. Working with the LoyaltyLion team, we implemented prioritised technical actions that would directly impact their site visibility.

  • A multi-national account targeting the UK and US, we recognised that the setup of a UK sub-directory/website variant would be key to improving performance and supported LoyaltyLion through the process.

    Keyword research focusing on their loyalty programmes and phrases with the highest-ranking potential across the UK and the US was completed, supporting our detailed content audit which followed. Using our findings, a roadmap of content deliverables was subsequently produced considering the search opportunity. Writing high-quality onsite content, we made sure that LoyaltyLion’s landing pages were not only fresh and relevant but followed SEO best practice.

  • The last of the three pillars, having tackled the site setup and content, we crafted a targeted outreach strategy to support SEO performance and build on their site authority. Providing more power to specific landing pages through the generation of high DA, relevant links that help to attract their target audience and enhance brand awareness, closing the gap between competitors.

don’t just take our word for it

Thanks to their collaborative and supportive approach, Ingenuity Digital feel more like members of our team than another agency on the roster. We are always learning from them, and I’m excited to see what results we can deliver as we continue working together.

Fiona Stevens Head of Marketing