Ingenuity Digital nominated for the UK Search Awards

Congratulations to Ingenuity Digital who has been shortlisted for the UK Search Awards category of Best Use of Search – Travel/Leisure (PPC) for their work with Exodus Travels!

The UK Search Awards is an award scheme that celebrates the expertise, talent and achievements of the search industry and is regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

As a leading holiday provider with a difference, Exodus Travels offer tours and trips across adventure destinations around the globe. With a niche target market of adventure-seeking travellers, the brand was experiencing an ongoing challenge of finding and engaging their audience in a competitive industry. Enlisting the support of Ingenuity Digital, an audience-first, multi-channel paid search strategy was proposed. 

Placing the audience at the centre, Ingenuity Digital used a data-driven approach to craft effective campaigns. This enabled the team of paid media experts to exceed Exodus Travels objectives by increasing website traffic, audience engagement, bookings and reducing the average cost per conversion too. Exodus Travels has since enjoyed increased awareness around their brand with the teams work lasting far beyond campaign launch.

The winners will be announced at the awards ceremony which takes places on Tuesday 19 November 2019 at The Brewery in London. 

For more information on the UK Search Awards visit  www.searchawards.co.uk/.