Considered one of the largest law firms in the world, Clifford Chance have a global presence that they want to maintain. Working across a multitude of industries from financial investment to the industrial sector, Clifford Chance wanted to ensure their website was reaching far and wide.  

With a breadth of useful content onsite, from thought leadership to service pages, they needed to ensure their technical SEO was up to scratch to support their content’s reach. Armed with the know-how to propel their content forward, they could then demonstrate that their knowledge and expertise is a cut above the rest. 

Results
Pos 1

for ‘international law firms’

16%

increase in organic traffic to ESG pages

129%

increase in organic traffic to Tech group pages 

Objectives

  • Expand their online reach for ESG and Tech Group Services

  • Increase their organic presence for non-branded keywords

  • Improve their authority online

What we did

  • Demonstrating expertise  

    Working in a Your Money Your Life (YMYL) industry, Clifford Chance needed to showcase their capabilities and promote themselves as a market leader. Demonstrating their expertise in key focus areas was first on the agenda.  

    We worked with their team of legal experts to ensure their carefully crafted thought leadership pieces were reaching the right people. We provided the team at Clifford Chance with the tools needed to ensure their site can perform at its best, focusing on metadata and technical SEO consultancy.  

    Alongside the need to showcase their thought leadership pieces, Clifford Chance wanted to raise awareness surrounding their ESG and Tech Group services. We undertook technical audits to ensure relevant pages were ticking all the boxes to help them rank on the SERPS.  

  • It’s all in the keywords  

    Having great content is one thing but making sure the right people find it is another challenge to tackle. Clifford Chance wanted to increase their site’s organic presence and visibility for non-branded, generic keywords.  

    We ran in-depth keyword research to home in on phrases that would help support their goals. We then worked with the team to ensure these keywords were weaved into key pages, alongside technical SEO, to help their pages climb up the search engine results pages.  

  • Outreach 

    With their focus firmly on thought leadership pieces, ESG and Tech Group pages, we created a targeted outreach strategy to help drive an audience to these areas. Using our tried-and-tested data-led campaigns, we helped to drive traffic to the areas of Clifford Chance’s site that mattered most.  

    These highly targeted campaigns helped to boost their authority in the legal space, promoting them as trusted leaders in a highly competitive landscape.