We understand the power of content marketing in driving customer base expansion for long-term business benefit. The content strategies we create will complement your online marketing activities.
Producing fresh and relevant content is essential to support successful SEO and increase your search engine visibility. It’s equally important that your content engages your target audience, is persuasive and builds on your reputation as an industry authority.
EXPERT, IMPACTFUL CONTENT
Our brilliant wordsmiths are an impressive blend of SEO copywriters, creative writers and journalistic experts. They are adept at translating marketing messages into product positioning, compelling content that attracts attention and retains brand tone of voice for high street names and global brands.
Supporting your campaigns with bold, impactful imagery that resonates with your audience, our professional studio produces striking creative content from infographics to video, animation to photography, all carefully engineered to breathe life into your campaigns through multi-channel assets that drive results.
WRITTEN FOR YOUR AUDIENCE
Your content needs to be as unique as you are, targeted to reflect exactly where consumers are in their buying process.
Understanding not only your business but also the intent of your audience, our content output is tailored, positioning your brand as the go-to provider for your products and services.
Breaking your target audience down into four persona groups – the stranger, the visitor, the lead and the customer – we take a multi-faceted approach to our content marketing services, putting your consumers at the heart of content creation as we consider each persona’s online journey and placement of your brand to attract them.
Creating vibrant, stimulating content for you, our specialist team of in-house copywriters understand how to write creatively to inspire action, yet include the necessities for producing great SEO copy.
High-quality creative content is a crucial ingredient to support SEO campaigns, attracting natural links, achieving better longtail rankings and helping improve your conversion rate.
It’s not always about producing more and more exciting content, existing content should never be launched and forgotten. Through an iterative approach to improvement, we keep the popular content current, able to generate fresh leads by maintaining relevance and continuing to attract high-quality traffic that converts.
MEASURED CONTENT IMPACT
If you’re unsure of the best way to measure the results of your content marketing, you’re not alone. Constantly measuring the success of content and promotion, we examine onsite metrics such as bounce rate and time spent on site to assess how engaged users are.
Social metrics and the number and strength of organic links generated by your content are all indicators of content impact. As an established content marketing agency, we use these findings to further refine content output for our clients to deliver consistently stronger results.