Gallagher is one of the world’s largest insurance brokerage, risk management and consulting firms. With a dedicated UK team, Ingenuity Digital was brought onboard to enhance Organic performance of target segments.

A heavily technical SEO campaign, our work with Gallagher centred around SEO 101, executing SEO best practise and optimisation techniques to maximise the opportunity within their organic site traffic.

  • brand


  • website

  • sector


  • services

    SEO, Outreach


increase in organic site visibility YOY


increase in new users YOY


increase in Organic traffic YOY


new Unique Linking Domains achieved


average link domain authority

  • Improve site performance, increasing Organic site visibility in the UK

  • Achieve YOY performance uplift across target segments

  • Extend reach, attracting new users to Gallagher

  • Increase the number of leads and enquiries for target segments

What we did
  • Keyword Focus

    To inform the development of Gallagher’s new website, keyword research was conducted on their entire site with a new site structure was proposed.

    This research identified new target segments including over 100 sectors to expand Gallagher’s online footprint and boost visibility across their audience.

  • Technical 101

    Implemented our extensive SEO 101 approach, auditing the sites technical performance, identifying areas for improvement, technical checks, website crawl and analysis for maximum optimisation with tracking set up for ongoing monitoring.

    Additional technical support and recommendations were also provided throughout the campaign and site migration as required to support performance.

  • Boosting DA

    Targeted Outreach supported technical SEO efforts, building links across industry-relevant blogs and news outlets all which have a Domain Authority (DA) of between 20 and 50.

don’t just take our word for it

Gallagher has worked closely with Ingenuity Digital over the last 2 years and are the SEO partner of choice for us in the UK. They have worked hard to optimise our web content and provide outreach which has improved visibility, increased our traffic and generated leads. They have also been invaluable with their technical SEO expertise and have helped ensure our website is technically optimised. Highly recommend and are pleasure to work with.

Mark Leyland Digital Marketing Manager at Gallagher UK