Gallagher is one of the world’s largest insurance brokerage, risk management and consulting firms. With a dedicated UK team, Ingenuity Digital was brought onboard to enhance Organic performance of target segments.
A heavily technical SEO campaign, our work with Gallagher centred around SEO 101, executing SEO best practise and optimisation techniques to maximise the opportunity within their organic site traffic.
increase in organic site visibility YOY
increase in new users YOY
increase in Organic traffic YOY
new Unique Linking Domains achieved
average link domain authority
Improve site performance, increasing Organic site visibility in the UK
Achieve YOY performance uplift across target segments
Extend reach, attracting new users to Gallagher
Increase the number of leads and enquiries for target segments
To inform the development of Gallagher’s new website, keyword research was conducted on their entire site with a new site structure was proposed.
This research identified new target segments including over 100 sectors to expand Gallagher’s online footprint and boost visibility across their audience.
Implemented our extensive SEO 101 approach, auditing the sites technical performance, identifying areas for improvement, technical checks, website crawl and analysis for maximum optimisation with tracking set up for ongoing monitoring.
Additional technical support and recommendations were also provided throughout the campaign and site migration as required to support performance.
Targeted Outreach supported technical SEO efforts, building links across industry-relevant blogs and news outlets all which have a Domain Authority (DA) of between 20 and 50.
Gallagher has worked closely with Ingenuity Digital over the last 2 years and are the SEO partner of choice for us in the UK. They have worked hard to optimise our web content and provide outreach which has improved visibility, increased our traffic and generated leads. They have also been invaluable with their technical SEO expertise and have helped ensure our website is technically optimised. Highly recommend and are pleasure to work with.